Just as the Capital ‚A‘ from ‚Alice Gallery‘ is turned around in their name, just like that, Alice Gallery in Brussels offers contemporary art with a twist, towards subcultures. In these subcultures the public space is often represented by the the street artists which get a place within their walls. The collective Hell’O for example. The gallery was founded by Alice van den Abeele & Raphaël Cruyt  in 2005. In 2016 the similar duo opened the MIMA in Brussels.